Spirit France, leading producer of Calvados with the brands Père Magloire, Boulard and Lecompte, has announced the acquisition of a majority stake in Armagnac brand: Janneau.

Calvados Boulard has launched Boulard Auguste and Boulard Extra to the UK market, through UK agent Cellar Trends.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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