The Boatyard Distillery is introducing a series of initiatives, beginning 17 April, to celebrate Earth Day, held each year on 22 April.
Jägermeister has launched a coffee-dispensing billboard in London to promote its Cold Brew coffee liqueur.
Ceder’s to launch digital campaign to promote responsible drinking
04 January, 2021
Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.
Smooth mover - Diageo unveils new Cîroc ad
07 June, 2010
Diageo has unveiled a new ad campaign for its ultra premium vodka Cîroc.
Europe pushes responsible drinking
25 February, 2010
Europe’s spirits producers have launched a catalogue of industry-led programmes to reduce alcohol related harm.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
