Kweichow Moutai former chairman sentenced to life in prison
27 September, 2021
The former chairman of baijiu giant Kweichow Moutai has been sentenced to life in prison for taking 112.9 million yuan ($17.5 million) in bribes.
The world’s most valuable alcoholic drinks brands could lose up to US$33bn worth of brand value as a result of the COVID-19 pandemic, according to brand valuation company Brand Finance.
Baijiu dominates list of most valuable spirits brands
04 December, 2018
Leaders of the Chinese baijiu market: Moutai, Wuliangye, and Yanghe are the world’s most valuable spirits brands, according to the latest report by Brand Finance, an independent brand valuation and strategy consultancy.
Baijiu: Dark Matter
18 October, 2013
Baijiu is the world’s biggest spirit with the world’s biggest consumer base. It is already international but can it broaden its appeal to western palates? Hamish Smith reports