Chivas appoints Rhys Wilson global brand ambassador
Winner of the 2017 UK Chivas Masters cocktail competition, Rhys Wilson, has joined Chivas as global brand ambassador.
Arron Grendon from Tropic City in Bangkok has been crowned the 2018 Chivas Masters Global Champion.
Chivas Masters finalists announced
Chivas Regal has revealed the 15 national winners who will compete at the Chivas Masters Global Final taking place in Tokyo from July 1-5.
Masahiro Urushido named first Chivas Master
Masahiro Urushido has been named Chivas Regal’s first ever Chivas Master, at the NoMad Hotel in New York this week.
Chivas launches Masters bartender competition
Chivas Brothers has launched a major international bartender competition called Chivas Masters.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
