Heineken faces legal action over Desperados branding
29 June, 2017
The Tequila Regulatory Council says it is preparing to sue Dutch brewing giants Heineken over the use of the word ‘Tequila’ on the labels of its Desperados lager range.
Heineken has announced the launch of two colourful products in an attempt to entice younger consumers in the UK.
Heineken unveils initiative for UK on-trade
28 February, 2014
Heineken UK has unveiled a raft of new products and some fresh initiatives to tempt people back into pubs and hopefully drink Heineken drinks.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
