DISCUS praised by US Trade Commission
21 March, 2014
In a report on advertising in the alcohol industry, the US Federal Trade Commission has recognised the Distilled Spirits Council for its effective self-regulatory system.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
