Bacardi Global Travel Retail is running a major whisky campaign at six airports in four countries across the Asia Pacific & Middle East region to celebrate the Diwali festive period.

Johnnie Walker was the top selling scotch in a quarter of the 100 bars we polled in this year’s Brands Report.

Dewars gets new packaging

07 April, 2014

Bacardi Limited has revealed the new look Dewar’s bottles that are part of a new global marketing campaign.

Digital Edition

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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