on 15 May, 2014
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It’s hard to know what Diageo is really thinking. But sat at the trade tasting of Haig Club in London yesterday, I had a glimpse into its inner workings.
New David Beckham Haig Club scotch
03 August, 2016
The David Beckham endorsed Haig Club single grain whisky brand has been expanded to include a new variant, Clubman.
Brands Report 2015: Scotch Whisky
06 January, 2015
Johnnie Walker was the top selling scotch in a quarter of the 100 bars we polled in this year’s Brands Report.
Star Studded: TFWA World Exhibition Review
09 December, 2014
Despite facing a litany of challenges, the travel retail business is upbeat, as the TFWA World Exhibition proved. Joe Bates reports
Guy Ritchie directs Beckham in Haig Club 'Welcome'
17 October, 2014
Diageo has announced the launch of its first TV advert for its single grain Scotch whisky Haig Club, directed by Guy Ritchie.
Diageo announces Haig Club global launch
06 October, 2014
Diageo has announced the worldwide launch of its single grain scotch whisky Haig Club.
Haig Club arrives at Selfridges
15 July, 2014
The UK is the first market to stock Diageo’s new single grain scotch whisky, Haig Club, with Selfridges offering the product from this month.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
