Andrej Malic of Celebrity Cruises has been crowned Diageo Global Travel’s ‘best bartender’ at the Diageo Reserve’s World Class competition heat held last night in the Diageo 396 Bar, Miami.

Shekhar Grover of Royal Caribbean International has been crowned Diageo Global Travel’s ‘Best Cruise Line Bartender’ at a Diageo Reserve World Class final held last night in Miami.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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