World Gin Day plays 'important role' for brands
08 June, 2018
World Gin Day is no longer just a consumer-focused activation, but a serious opportunity for brands to grow sales according to a Roku Gin representative.
WSTA celebrates World Gin Day
12 June, 2015
The UK’s Wine and Spirit Trade Association (WSTA) says it will be celebrating the seventh annual World Gin Day tomorrow by highlighting the success of the UK’s growing gin industry.
Gin Club Scotland forms
16 June, 2014
Distiller Simon Fairclough has set up the Scottish Gin Club, dedicated to nosing and tasting gins made north of the English-Scottish border.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
