Three rum producers join WIRSPA
31 July, 2014
The West Indies Rum and Spirits Producers’ Association (WIRSPA) has approved the incorporation of Hampden Estate Gold, Monymusk Plantation Special Reserve and Westerhall Vintage into its Authentic Caribbean Rum (ACR) marquee.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
