Edrington pushes Brugal in travel retail
09 August, 2011
US: Brugal rum brand-owner the Edrington Group, their distributors Rémy Cointreau Travel Retail Americas and retailer International Shoppes have combined forces to promote travel retail exclusive Brugal Extra Viejo Reserva and Brugal Añejo Reserva - starting in New York JFK.
Diageo Global Travel and Middle East (GTME), is claiming the launch of Johnnie Walker Double Black as a travel retail exclusive a year ago, is a “game changer”.
Chivas rolls out travel retail campaign
26 November, 2010
Chivas Brothers is taking its travel retail aged whisky campaign to the Americas.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
