David Beckham comes to Cannes
28 October, 2014
Football legend and global fashion icon, David Beckham, was in Cannes last Tuesday (October 28) for the the TFWA exhibition to promote Diageo’s new single grain scotch whisky, Haig Club.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
