The Negroni Sbagliato has become the darling of millennials thanks to a TikTok clip. Shay Waterworth says it’s opening new doors for vermouth producers.

From the bartenders’ handshake cocktail to being sold in cans in supermarkets and restaurants, the negroni continues to dominate menus across the globe. Millie Milliken takes a closer look at the evolution of the Italian classic.

Renowned bartender and vermouth producer Giancarlo Mancino has created the world’s first Vermouth Day to celebrate the fortified wine.

Gruppo Campari has attributed recent sales growth in Campari to a resurgence of the Negroni and other classic cocktails.