As cocktail fever spreads around the globe, where are the new frontiers? Hamish Smith found one in Iceland.

Strøm from Copenhagen has won the battle of the bars at the inaugural Reykjavik Bar Summit, winning what many observers consider to be the greatest trophy in bar industry history: a stuffed mounted puffin.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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