Heineken 0.0% takes over Europa League sponsorship
Heineken 0.0% will take over sponsorship of the Europa League when the tournament resumes on Wednesday night.
Heineken to sponsor UEFA EURO 2020
Heineken will be the official beer partner of UEFA EURO 2020 and in a separate agreement has extended its UEFA Champions League partnership until 2024.
Profile: Mikaël Silvestre
World Cup finalist, UEFA Champions League, FA and League Cup winner… and now rum brand owner. Christian Davis tackles French international footballer Mikaël Silvestre
Carlsberg signs up for UEFA Euro 2012
Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.
Bacardi invests £20m in rum marketing
UK: Bacardi has launched a new advertising campaign, called ‘Island’. The campaign is part of a £20million marketing spend.
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Service isn’t servitude: the skill of hosting
La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.
