Shane Lowry appointed new Jameson brand ambassador
08 July, 2022
Jameson has announced that professional Irish golfer, Shane Lowry, is to be the new brand ambassador, as they come together for a three-year global partnership.
Brown-Forman to build $50m Irish whiskey distillery
12 June, 2015
The Brown-Forman Corporation has announced that it has purchased all shares of Slane Castle Irish Whiskey Limited and is to build a new $50 million distillery there.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
