California Champagne producer Korbel has announced a partnership with Henkell Freixenet to oversee global sales, marketing and distribution as of 1 July 2025.

Brown-Forman has announced that Eric Helms has become marketing director for its Global Travel Retail division.

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Sandy Hyslop

The vision behind Crystalgold

In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal’s Crystalgold.

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