Diageo and WaterAid announce international partnership
12 July, 2016
Diageo has announced a five year partnership with WaterAid, an international NGO providing access to safe water and sanitation in some of the world’s poorest communities.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
