Kefraya's founder Michel de Bustros, has died
15 August, 2016
Michel de Bustros, founder and CEO of Château Kefraya has died. He was 87.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
