Time for Longmorn
11 October, 2016
Chivas Brothers, the scotch whisky and premium gin division of Pernod Ricard, has introduced two new expressions of Longmorn, its Speyside single malt.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
