BrewDog Distilling Co has launched LoneWolf Peach & Passionfruit gin as the latest expansion of its spirits portfolio.

BrewDog Distilling Company CEO David Gates joined Drinks International to discuss the new direction the company has taken with its spirits in 2019.

Brewdog has appointed David Gates as managing director of Brewdog distilling after nearly 30 years working with Diageo.

BrewDog has launched a new spirits range called LoneWolf which will be available in all BrewDog bars and online.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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