World's highest outdoor whisky bar opens in Bangkok
15 June, 2017
Pernod Ricard has teamed up with The Dome at Lebua in Bangkok to unveil the world’s highest outdoor whisky bar.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
