Canada’s third largest cannabis company has agreed a $300 million deal to purchase Atlanta-based brewer SweetWater.

Latest research by the IWSR shows that 45% of millennials in the US who consume alcohol, also consume cannabis.

Constellation Brands has announced the development of cannabis-based beverages after agreeing the acquisition of a minority stake in cannabis producer Canopy Growth Corporation.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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