Modernising Calvados

28 June, 2022

The apple-based spirit’s newest incarnations are at odds with outdated consumer perceptions, but a new breed of producer is working to change this.

The announcement of Martin Green’s departure from Drinks International marks the end of an era for Agile Media and a significant loss for the wider drinks trade.

Drinks International’s annual Pre-Mixed Drinks Challenge reflected the fast pace at which this sector is growing. Shay Waterworth reports.

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