Pernod Ricard plans Myanmar whisky expansion
06 June, 2018
Yoma Strategic Holdings and Pernod Ricard have formed a joint venture company to focus on the production and distribution of whisky in Myanmar.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
