Curious Brewery has reached an agreement to add Wild Beer Co to its portfolio, an acquisition that will double the size of the existing Curious operation.

England cricket legend Darren Gough has officially launched his eagerly anticipated Care for Wild wine range in partnership with Freixenet Copestick.

Borco has invested in a redesign for its Finsbury gin range and launched a Wild Strawberry variant to attract new consumers.

The Avalon Group has announced distributor Emporia Brands will roll out its Irish Whiskey brand The Wild Geese to the UK market.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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