There’s a buzz about Italian spirits in many markets. Campari and Aperol are kicking up a storm in aperitif drinking occasions through spritz and other mixer serves, while amaro is getting some love on the back of the wider trend for herbal, digestif-style liqueurs.

Villa Massa has released Villa Massa Amaretto as the company extends its product range beyond limoncello for the first time.

While amaretto may have a long and somewhat idyllic history, it has done little to capture consumers’ imaginations in recent times. But cocktail culture could be key to changing all that, finds Angel Brown