25 September, 2025

Soft drinks and mixers play a crucial role in both the on-trade and off-trade, driving both revenue and inclusivity for today’s consumers. 

UK-based tonic, mixer and soft drinks brand, Franklin & Sons, has expanded its distribution across the US through a partnership with Empire Distributors.

De Monnik Dranken (DMD) has announced its partnership with Global Brands Ltd in the Netherlands.

Franklin & Sons has launched two new mixers aimed at dark spirits fans that want to experiment with different long drinks.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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