Everleaf non-alcoholic aperitif is launching its ‘Everleaf Home’, a pop-up at The Hide Bar, London, to celebrate its fifth birthday this November.

Everleaf, the non-alcoholic aperitif, has announced Alessandro Todini as the winner of its nationwide competition, following a public vote during the 2023 Imbibe live show.

Everleaf non-alcoholic aperitif has become B-Corp certified, marking a major milestone in the brand's sustainability journey, which has been key to the business since its launch in 2019.

Driven mainly by the wellbeing trend, non-alcoholic spirits have found favour in bars.

This January, Everleaf non-alcoholic aperitif will be partnering with bars across the UK for its ‘Try January’ initiative, offering a complimentary cocktail to consumers.

Non-alcoholic aperitif brand Everleaf has re-launched with new branding, bottle design and two extra varieties this winter.

Non-alcoholic aperitif brand Everleaf has seen a direct-to-consumer (DTC) online sales spike, with sales in the four weeks leading up to 21 April 2020 up by 950% year-on-year.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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