Nordic distilleries have announced the official launch of a collaboration to strengthen and promote the region’s whisky category on the global stage.
Himkok announces aquavit collaboration with Linie
Oslo-based bar and distillery, Himkok, has partnered with Norwegian aquavit Linie to launch its limited edition Himkok Linie.
Maison Courvoisier has announced the launch of a second edition Courvoisier Mizunara, following the success of its inaugural edition.
Oslo’s Himkok hosts international cocktail bars
Norwegian cocktail bar Himkok, will be hosting ten international cocktail bars for two nights of takeovers in celebration of Himkok’s eight year anniversary and the 2023 Norse Bar Show, on Sunday 4 and Monday 5 June.
Jim Beam announces travel retail exclusive from Fred and Freddie Noe
Leading bourbon producer Jim Beam has given the beleaguered travel retail sector a vote of confidence by launching an exclusive expression into the channel.
New Guinness ad Paint the Town Black readies to air
Diageo has unveiled a new Guinness TV advert in collaboration with Saatchi & Saatchi entitled Paint the Town Black.
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Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
