Scarfes Bar at Rosewood London is partnering with Appleton Estate Rum for an exclusive cocktail menu this month.

Appleton Estate has launched its Hearts Collection, a limited-release of three pot-still rums aged between 21-26 years.

Appleton Estate Jamaica rum has launched a new website – www.appletonestate.com.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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