World of Zing founder joins Th!nk Drinks
03 January, 2025
Pritesh Mody, founder of World of Zing Cocktails, the pre-batch and bottled cocktail brand, has joined Th!nk Drinks as creative director.
World of Zing sold more than 650,000 cocktails in 2020
12 January, 2021
Premixed cocktail specialist World of Zing managed to sell more than 650,000 drinks in 2020 after successfully pivoting towards the at-home market.
World of Zing launches 18 luxury pre-made cocktails
25 June, 2020
Premixed cocktail specialist World of Zing has launched 18 new bottled cocktails and pouches in time for the summer.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
