As the submission deadline approaches for the World’s 50 Best Bars Siete Misterios Best Cocktail Menu, Drinks International sat down with Lab 22 head bartender Max Hayward to reflect on what the accolade has meant for the bar.

Shelves packed with bartending books in the background of her Zoom meeting is a big giveaway of Gina Barbachano’s passion for making drinks. The other is her beaming smile.

Outside I’ve got a five-litre, left-hand drive Mustang. That’s right, I watched The High Chaparral, I love everything American. So to make an American whiskey was a dream come true.”

A vermouth lover aims to bring finesse and balance to the category with the launch of his small-batch Agora Vermouth.

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Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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