A deal has been struck between the UK and US to end retaliatory tariffs on malt whiskies for five years.

The UK government has urged the drinks industry to back its Responsibility Deal aimed at countering binge drinking and alcoholism.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook