UK craft brewer Vocation has invested in a redesign for its entire range.

Kahlúa has unveiled a new label design, inspired by the coffee culture of the brand’s native Veracruz, Mexico.

Pernod Ricard has unveiled a new Absolut bottle design with a reduced glass weight in a bid to ‘create an icon for the future’. 

Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.

Digital Edition

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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