Patrón undergoes redesign
Patrón tequila has undergone a full packaging redesign of its core range for the first time in 36 years.
Vocation Brewery unveils major redesign
UK craft brewer Vocation has invested in a redesign for its entire range.
Kahlúa launch new coffee-inspired label design
Kahlúa has unveiled a new label design, inspired by the coffee culture of the brand’s native Veracruz, Mexico.
Pernod Ricard reveals new Absolut bottle
Pernod Ricard has unveiled a new Absolut bottle design with a reduced glass weight in a bid to ‘create an icon for the future’.
Diageo redesigns Smirnoff 21
Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.
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The bar industry community is dead
Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations
