Patrón undergoes redesign
02 October, 2025
Patrón tequila has undergone a full packaging redesign of its core range for the first time in 36 years.
Vocation Brewery unveils major redesign
14 September, 2021
UK craft brewer Vocation has invested in a redesign for its entire range.
Kahlúa launch new coffee-inspired label design
19 May, 2021
Kahlúa has unveiled a new label design, inspired by the coffee culture of the brand’s native Veracruz, Mexico.
Pernod Ricard reveals new Absolut bottle
28 April, 2015
Pernod Ricard has unveiled a new Absolut bottle design with a reduced glass weight in a bid to ‘create an icon for the future’.
Diageo redesigns Smirnoff 21
02 July, 2010
Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.
Digital Edition
Comment
Danil Nevsky
The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
