Dwayne ‘The Rock’ Johnson has announced the launch of an añejo expression if his Teremana tequila range.

Dwayne 'The Rock' Johnson's Teremana Tequila has revealed the “Mana Mobile”, a tour bus set to embark on “The Great American Mana Mobile Road Trip” across the United States.

Dwayne 'The Rock' Johnson's tequila brand Teremana is set to surpass 300,000 9-litre cases in its first 12 months of production.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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