Beefeater to launch new TV ad campaign
08 March, 2021
Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.
Ceder’s to launch digital campaign to promote responsible drinking
04 January, 2021
Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.
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Sandy Hyslop
The vision behind Crystalgold
In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal’s Crystalgold.
