Walsh Whiskey has announced the release of new additions to The Irishman’s range of Irish single malt whiskey, featuring a new bottle design.

Walsh Whiskey has appointed six new distributors in Eastern Europe in a bid to capitalise upon strong growth in the region.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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