Pernod Ricard launches Ballantine's Light and Beefeater Light
19 January, 2021
Pernod Ricard has ramped up its focus on the low-alcohol category by launching 20% abv variants of Ballantine’s Scotch whisky and Beefeater gin.
Digital Edition
Comment
Danil Nevsky and Laura Grassulini
Are we missing the real point of on-trade advocacy?
Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community
