PROMOTIONAL FEATURE
27 February, 2023
|
Three Sixty Vodka is market leader in the premium vodka segment in Germany.
Rok Stars thrash out Oval's UK debut
12 December, 2011
US consumer goods company Rok Stars has stuck a deal with Castle Trade Services to launch its recently acquired Oval vodka in the UK.
Russian Standard appoints Palatella in the US
03 November, 2011
Russian Standard Vodka, which claims to be Russia’s number one premium vodka, has announced the appointment of John Palatella as executive vice president of sales & distribution for the US.
Russia: Diageo to launch Smirnov Titul
14 March, 2011
Diageo has announced the launch of super premium vodka Smirnov Titul to the Russian market.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
