The founders of Avallen Spirits, the owner of Avallen Calvados, Stephanie Jordan-Balmforth and Tim Etherington-Judge, have announced a new consultancy company.

Mixer brand The London Essence, Calvados brand Avallen and low carbon, low waste spirits distribution technology ecoSpirits, have joined together to create ‘The Sustainable Spritz’, a low waste serve that eliminates single use glass.

Avallen Spirits, certified B Corp, have published their second Bee More Report, the company’s annual self-publication of their environmental impact for the year running 1 May to 31 April. 

Calvados brand Avallen has become a certified B Corporation, a for-profit business that has been verified to meet high standards of social and environmental performance, transparency, and accountability.

Avallen has announced a global partnership with UK-based Charter Brands to drive new routes to market beyond Europe, Hong Kong & Australia.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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