Pernod Ricard has announced organic sales growth of +9.7% for FY21 totalling €8,824m with increased sales in all regions.

Pernod Ricard’s global sales have seen a 1.7% organic growth for the first nine months of FY21 which totalled €6,941m.

Pernod Ricard sales for H1 FY21 have shown an organic decline of -3.9% on the previous year largely due to the ongoing struggles of travel retail.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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