New York Bartender Week, a consumer festival and cocktail tourism initiative, has announced the winners of its Bar Star Awards.

The mixer brand has recruited a star-studded line-up of bartenders to take the message of its advocacy programme to bars around the world. Oli Dodd reports

Hollywood star Pedro Pascal has signed up as the new global ambassador for Chilean wine brand Casillero del Diablo.

Liverpool captain Jordan Henderson, former NBA star Dwyane Wade and UFC legend Georges St-Pierre are among the athletes promoting Budweiser Zero this month.

Twenty-eight women have been chosen for the next phase of Bacardi’s global search to find the next Martini Star, the face of the Italian vermouth brand.

Suffolk brewer Adnams has launched two lower-alcohol bottled beers to target daytime drinkers this summer.

Danny DeVito’s Limoncello is about to be rolled out to international markets, following its US launch in 2011.

Amaretto brand Disaronno has hosted the final of its first Mixing Star cocktail competition in London.