Celebrity tequila - the long term effects
28 June, 2023
While they put a focus on the spirit, some experts believe the explosion of brands backed by famous faces does the category and quality expectations no favours.
Tequila's calling for celebrity mixto
23 June, 2021
Stars continue to flock to give their endorsement to 100% agave brands, but sustainability has become an issue as consumer demand has risen.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
