The parent company of Suntory Global Spirits has denied being in early discussions to acquire Boston Beer Co (BBC) amid claims.

Boston Beer Company saw its share price plummet by almost 10% yesterday after weak demand for hard seltzer forced it to pull its earnings guidance.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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