Carlsberg agrees £3.3bn takeover fee of Britvic
Danish company Carlsberg has agreed a £3.3bn deal to buy the UK business of Britvic as well as the remaining 40% share in its joint brewing venture with Marston’s.
Mixer brand The London Essence, Calvados brand Avallen and low carbon, low waste spirits distribution technology ecoSpirits, have joined together to create ‘The Sustainable Spritz’, a low waste serve that eliminates single use glass.
London Essence launches in Dubai
London Essence has announced the launch of five of its mixers in the UAE, distributed by Dubai Refreshment Company.
The Essence House returns to Covent Garden for London Cocktail Week
The London Essence Company has announced that The Essence House pop-up is returning to Covent Garden throughout October for London Cocktail Week 2021.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
