Pernod Ricard UK predict that lockdown trends will drive premium spirits and wine sales this Christmas
14 September, 2021
Pernod Ricard UK has highlighted the consumer trends accelerated by the last 18 months and urged retailers to “capitalise on the huge opportunity within premium spirits and wines this Christmas”.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
