Alcohol free wine brand Eisberg has launched a new canned RTD range called Be Free which is specifically targeted at a younger generation of consumer.

It’s fair to say that the perception of canned wine among consumers has historically been less than favourable, perceived as the choice of hen parties, train-drinkers, and people with “it’s wine o’clock” fridge magnets. In recent years though, canned wine has matured and now some very good products are available in the format.