US Beverage partners with Erdinger
US Beverage LLC (USB) has signed an agreement with German wheat beer brand Erdinger to be the exclusive US importer for its portfolio.
US Beverage partners with Erdinger
US Beverage LLC (USB) has signed an agreement with German wheat beer brand Erdinger to be the exclusive US importer for the brand’s portfolio.
Heineken USA appoints marketing VP
Heineken USA has announced the appointment of Colin Westcott-Pitt as vice president of marketing, effective immediately.
Heineken USA appoints western sales chief
Heineken USA has appointed Brian Fried as regional vice president sales, western region, effective immediately.
Russian Standard appoints Palatella in the US
Russian Standard Vodka, which claims to be Russia’s number one premium vodka, has announced the appointment of John Palatella as executive vice president of sales & distribution for the US.
South Africa: Olmeca tequila launches chocolate liqueur
Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.
Beam announces management changes
Beam Inc has announced a new commercial structure in its Europe/Middle East/Africa (EMEA) region.
Olmeca Altos gets the Estes approval
Pernod Ricard brand Olmeca has announced a partnership with tequila ambassador and Mexican restaurant-bar owner Tomas Estes.
Patrón enlists former Diageo VP
Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.
Stock Spirits enlists non-exec directors
Stock Spirits Group has appointed Waldemar Maj and Dominique Bach as non-executive directors.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
